So you have mentioned quite a few stages to creating a few of these types of videos. So I suppose we begin at the very start, you mentioned preparation. Would you take us through what that means
Okay. So Chris, he loves football? Does he have a group? Liverpool. Liverpool. Okay. And is there an opposing team that it's only a competition? There's a Coupole likely the biggest ones. Manchester United, which everyone knows. Okay. Okay. So there's like some friction, competition that is heavy. Okay. So first thing would be like, okay, if we are going to produce a video, we have to have a purpose of that video. The number two is that we need to identify our viewers. Who Would we need watching this movie? So I'd say it would be people that are Liverpool buffs like your brother, like hardcore Liverpool. Okay. And we must begin breaking down of a few of the things which they, they sort of rally round that would get them excited. And what would be one of those things that you'd think, well, beating Manchester United scoring goals.
How you'd then strategy that. Yeah. We did lots of research. We were doing a great deal of preparation. Today we would like to start executing on those matters. There's a formula for every video, and uh and this formulation is what founders need to create for themselves. And there's a few components to this formulation it, which it is universal for everybody. The very first one is, and that we prepared for is a hook. We need to grab their attention. That hook is different on youtube versus Facebook. Let me give an example of that to you. Much like on youtube the hook will be like five seconds. And on Facebook it is gonna be completely different since you're, you may have sound on or not. As you are kind of turning through their feed and you just have a , possibly a second.
And even on Instagram, it's going to be different. And so considering this, it is similar to that hook is like the part that is most essential. And I'd really put a great deal of effort and energy to try and figure out how you're going to captivate people's focus and the way you suck them into the content. after that, after the hook, you can actually reinforce your brandnew. So if you've got a brand, you can have a component. This is an optional item. Uh, it depends on which type of video content you are creating, you know, also, then two, you're moving into the meat of the content. Now here's something which I discovered over, you understand, 40 some odd billion opinions. It's like folks have a tolerance to observe. And if you've fallen in this class I don't know, but I, I have been around Facebook before and I have never turned to the audio.
In relation to make one of them? Yeah. Rather than preparing and it is really interesting because a lot of people, they're more about performing. And I found that if you wish to succeed, it's about the groundwork of understanding exactly what you're going to do, how you are going to do it. So I like to start to determine why I'm creating the video. It should have a function. I believe it would be really relevant to really have you proceed through this procedure. What exactly does that sound great? Okay. So let's just say that you are trying to sell some mix. Okay. And you are trying to sell it. You have anything or some product. Okay. So tell me somebody that you really know well. Um, besides Joey and David. Okay. So your, your brother David. Okay. Chris. Brother Chris.
Obviously. Yeah, that makes sense. Okay. So speaking about movie editing from kind of my expertise and I am not a professional video editor and I know how much work goes into doing a lot of the things you state, you know, thecaptions Mimi finding, even just putting titles at the top and bottom of your movie may take hours to get many people and some people watching this may not have any clue how to do this. So I guess in that respect, can it be worth? Is it worth the time to sit down put into editing the video or spending money with somebody else to kind of, We are going to talk about the one sort of movie so as to blow up your business, you need, but not about what that movie is. We are going to talk about the way to structure and create that movie also. Let's go.
Now presumably you'd choose the content you simply shot with Reese on your phone or anything into an editing suite or into a post creation. I guess. Can you want to talk about what you do at that stage? Ready to disperse
You've got two or three different versions of a video and you can test it to enjoy, such as seriously what we do is we'll just throw a couple dollars behind it and also see how it converts. If it converts really well, you don't need to devote that much money to figure out if people really click on it, engage with it, just how much they watched the movie to see whether it actually works. And connect with them on an emotional level and spending the time in post to creating your movie really engage with all the audience, it gives you a higher chance for them to actually share.
Hey that Jamie here and on behalf of the Click [inaudible] staff, welcome back to our movie series where we are discussing video, but specifically the types of video you should be generating to drive more gain and more cliquey worthy movie opinions into your business. In the previous movie we discussed the state of this movie marketing market. When producing content, what's working by today. In this video we are likely to go over the video content in a bit more detail and talk about how to make the 1 video you ought to be generating right now to drive more clicks, more traffic, and more sales on any product or service which you're offering.
So Darryl, in the very first video we talked briefly on the type of video content you ought to be generating, what favor for anybody that didn't observe that or just to refresh some memories, what type of video? If there's 1 video you need to create um, as a business, which type of video is that? Yeah, for me personally it's a societal video and just two to sort of take that a little further then, um, and kind of remind everyone which type of video that is. Can you explain what a video is, but why that sort of video is so important?
However, the algorithm on youtube differently, you know, you would do it otherwise on, on Instagram and distinct on Twitter. But Facebook, I feel a great deal of people that are seeing this video want to capitalize on this and that's a simple way to say, hey look, if you could have this page which has a reach of let's say you know, 10,000 enjoys that they actually posted it, who knows just how many of you is they're likely to get. Um, also, and you reaches out to all these different pages where it moves back to your movie and all the analytics gets. Yeah, it's really cool. No, that is cool. You have infused it with, with advertisements, although now with mixed strategy, like for me personally, I enjoy organic. Ads that are paid is the best method to get into at the right moment in front of the ideal people. And if you know what you are doing, it can be very, very powerful. If you don't know what you're doing, it's still be effective because as soon as you say, fine, we are doing a movie around Liverpool? You're good. Uh in the event that you really want your movie you will need to have a preparation stage of how you're going to disperse it. So back you are like, okay, who is going to share this video? How are you going to participate with them? You know, is it likely to be done through ads organic or is it likely to be a mixed strategy in which you doing organic and adds together? Uh, for me personally, I love other channels out there. I love webpages on Facebook cause they will need to actually nourish the algorithm. They will need to obtain their articles outreach increased. And so a great deal of individuals are prepared to share your video. Uh they are, they're able to cross post your own video. And therefore it's like coming on their page and it is like an actual content, even it isn't theirs.
Perhaps you have never, you just watched thecaptions and stuff like this? I do. I catch myself. I'm like, why did not I turn it ? Nevertheless, it's so much better with salad. Right. Nonetheless, it's like people consume at various times, different times of the day. Um, but what I discovered is if you are able to hook them, if you are able to get that hook, while it's about Facebook, on Youtube, on Instagram, you literally have them for 20 seconds and 20 seconds should be your gold. It's like you need to fortify that hook or you need to strengthen what your value proposition is to get them in, while it's a name or a thumbnail or however you're pulling them into that movie. Um, you have to reinforce that because in the event that you don't, you are likely to get the hockey stick effect. That means you know, and you are totally not going to have anyone watching it.
We are discussing shooting articles, we're talking about adding texts, adding images, animations, and we are also talking about adding captions, Emojis, all of that stuff can be built and edited it directly inside of [inaudible]. The main reason we built clip Ian was that it's accessible to absolutely everyone and we are speaking even in the event that you've never produced a video earlier, you want to get into video production for your company or you are a professional, it is possible to create what you can create anywhere else right inside of Klipfolio and what is more, even if you don't wish to take your own content clippy or gives you access to an extensive library of video clips, images and audio, she is able to pull all of this stuff together to build videos. We'll also throw in customizable templates. Therefore, if you fill in a little bit uninspired, by way of example, you can grab one of our pre done video templates, then alter the colours and the text, upload your advertising and your performing clip. Eao is the video creator and it is going to change the way both beginners and professionals produce video moving. We cannot wait to show you it, so make certain that you put in your email below. In the video, we are likely to pull the curtain back on Filipeo and explain to you the way this platform functions and how it's going to change the way you create content to your company. We'll see you.
Right, right. And one thing that I found is even once you've got a video that is performing very well, you know, um, the way in which the algorithm operates on Facebook and other items, it's like maybe in six weeks or seven weeks you do another cut and then upload it, learn from what you have, all the data that's there and say, okay, what should we edited this down since we had a kind of a fall off here. We add, you know, something to pull on them visually here. You can do that. And, and in which you are able to do it, essentially you're able to succeed because people will tend to forget what they saw, you understand, from six weeks ago.
It can kind of look like it is theirs. And that's a really significant matter. So going back to your example we said, hey, if we're going to really make a movie about your brother along with his soccer team about Liverpool, while it's bad or good or anything, I'd like create a list of each, uh, webpage on Facebook on Instagram that will be pro or con. You realize that is who we would like to contact. And believe it or not, you know, becoming, uh, these relations with these individuals is a means to have massive growth. And I discovered that if you can get like six or five or 10 stations or pages which are like yours who are willing to share your articles, I suggest that explodes your, your growth, that explodes yourown reach and you are going to have the perspectives that include it if you truly have done a fantastic job with your video.
Okay. Ready created the video. So we just don't load it now. Yep. That you'd say the Majority of the individuals and say, okay that distribution
Or perhaps linkedin. Yeah. And so that is part of this prep preparatory stage, right? And what we're attempting to do is figure out, okay, here is what would work on Instagram. Now perhaps there's something or a hook that's a bit better on Facebook and here's something. So that you may have the meat of the material be the same. But you're really shooting the movie, how it's really delivered is a bit different. And that is where you are actually likely, uh, you know, the various strategies to connect on platform.
And what's the first thing which you believe he is going to perform? After he fills that connection with the video, probably share the movie. He's going to discuss it with not just one person, but he's gonna share with everyone that actually enjoys what is happening, you know? And so that right there is absolutely critical. Then the next issue is, uh, actually trying to describe what is a great hook trigger like you literally only have a couple few seconds to catch his attention. And I believe, okay, what can we do to catch his attention? You understand? And, and maybe it is a caption you know, Liverpool's sucks. Yeah. I presume, I believe he would watch this video. You know what I'm saying? And I think he'd have to be sucked in as he tried to figure out what's happening in that movie.
It's like when you find something cool and you're like, hey, you have ta check this out. You know, we must do that. We've got to that word of mouth. And that's that is what the social videos do and where it is so potent. And after the core, essentially of the content, you have to have a call to action. Um, also, and you might not believe, well, if it is a societal movie, I'm not actually doing it for, you know, it's simply more of an inspiration or it's merely a [inaudible] or anything. Since are you currently trying to develop an audience that call to action is still crucial? Like recall when we talked about what is the purpose of the video? Or when it's to sell products, we need to, you know, hit on the button right under the video or to push them to a landing page. Uh, you know, or whether it's for inspirational it to unite a trigger, I mean the list goes on.
Well let us just target everyone that enjoys Liverpool, right? And let us target everybody that does not like Liverpool. And let's see if we can get a few things, some. And I believe that you could do that but if you infuse a small bit of cash, it will be interesting. The results. It's possible to get your own gently. Definitely. So I think those secrets, uh incredible and, and anyone watching this video today has an overview or a blueprint to create in not just a movie book. And for anyone we put together a guide that goes to what Daryl talked on the market. Um that blueprint that is whole , um, a couple of things that are different as well that we didn't fit into this movie, um, that you can grab below this video.
So that it's like getting these pins. And then two, there is those hooks within the video . Like that he got him, you have to reinforce whatever that name is. And so I give that some thought. Um, and that the preparatory stage before you go onto the next step. But there is one other thing I really, really consider is what, what origin of medium are we likely to use? Like is it likely to be a much better Instagram one than Facebook? Is it likely to be better on youtube or on Twitter? You know, what is likely to be the ideal way to distribute it and like you got to look at the stage of that you are trying to achieve. Now, among the biggest errors, it is like, well I will just distribute it everywhere, you know, and you're creating a movie seeking to go on every platform and that is a massive mistake. Yeah.
Yeah, like, like the movie part of the video editing is indeed crucial. It may either make or break a video. It doesn't matter how amazing your script is. It doesn't matter your production as well as your camera is. Really where it actually, the rubber meets the road to find out whether it's going to actually work or not, the editing is. And for mepersonally, once you're in a position to do it, it's well worth the resources worth the moment. And when you put it together, it is going to convert a lot higher. That at the conclusion of the day, that is by far uh, you know, the preparation stage, and um and it is similar to the implementation stage to the editing has become the most critical.
So we have discussed the first phase of getting ready for a video preparation of video. Then we moved to obviously manufacturing and making the video. Can talk a little bit about
When you actually have those bullet points of things which would actually get there, get there, get them excited or something which's happening, I then try to consider what value can you actually bring that individual. So there that you can bring value. Uh, with movie content you may aspire, you can educate or educate, entertain, and sometimes when you're really good you can do all three at the same time or you can get two of them. That's when you're really, really good when you're actually giving it lots of thought inside. Now that being said, as soon as you do that, I try to figure out what value you're going to attract to your planned viewer. Yeah. And in that movie, then bring some kind of value and I try to bring those bullet points. So whether it's like making loyalty to his staff or speaking how bad the other team is, that's some value he'll really find.
So with that, just to kind of go further into this, and do you load the video at first to your page then contact all these are the pages to allow them to know it's never, or do you take another strategy? Yeah I really do this in the preparatory stage. I am known by me, the movies come in and so I achieved since it might require a few weeks to get ahold of everyone or whatever. Should you share mine type item uh, and who knows, perhaps you're like, Hey, I'll share your video. If you are doing PR crossposting 13, that's not a bad thing. Uh, simply to share a video isn't where the weight is. Like you've got to literally cross it and you need to give permission to them. And the same for, you know, you're posting their content, but that is kind of this key to Facebook.
Yeah, that makes sense. And once you've been through those stages a few distinct times I guess from looking at these three phases, and you do edits that are distinct which is important, as you say. And most people would, you know, she movie, I have been guilty of this in the past and it'll throw up believing it is prepared without stuff that is edited. But now I can see how important it's to perform different versions because when you find you may just continue after that blueprint over and over and over again.
That makes sense. Makes Sense. Okay. So that makes total sense. Um, but one thing I wish to circle back really fast is that you mentioned if you're creating video and among the thoughts everyone has, I mean, I've had this before when I have created videos, I will only share the same video anyplace. Can you sort of elaborate on why this is a bad idea? And that is a kind of a poor idea process.
All you have to do is opt in, pop your email in there, we'll send you that manual. So during this video and the very first movie, we have talked a great deal about producing the perfect video and that includes everything from of course prep, right how to actually shooting the video and then obviously the article of where you've got to edit the movie up in the ideal way and to receive the very best distribution. Now that all is very, very difficult. The majority of people don't have access to expensive camera gear to take on film content. For instance. Most individuals don't have the skills or access to use editing software that is complex , and that's the reason why we construct Klipfolio. Klipfolio is a web based. Just like the videos we've discussed in the palm of your hand in the two videos.
The article production is probably the most important component of getting a great piece of video on the market. And the reason is because you put a great deal of effort in preparing, you devote a great deal of time doing production, but really where the magic is is actually getting the elements which will truly engage. And also the edit um, is pacing can be created by you and pacing will keep people's attention the whole time. Uh, one thing I look at is like we're, we're working to determine how we're going to disperse it. So like we called dispersing on Youtube, we would do it otherwise than on Facebook. For instance. We'd be in a 16, nine ratio on youtube because that is the way that it is on youtube. Right? And, and then to, uh, we would burn in our captions. Uh, we would actually upload caption files right to youtube itself.
But on Facebook we would like to burn it because some people do not have that option on and you also ought to be certain when they are scrolling through it, you're grabbing that focus. So he is like? Exactly. And it's like the ratio to like on Facebook, we want to be a one by one ratio of square ratio. Right? So what other elements which we may actually add to that file? Is it like to make it more of a meme where we are placing texts that the beginning of the end, um, you know, is it really engaging with distinct, different kinds of components? That's the things you've got to consider when you're doing the movie edit. The thing I love is we have options like cause they are called to act, we need to , we did four or five different versions and if we did the production right.
So if we speak about moving onto every platforms, I think that really is, this is very significant as well. There are clearly I believe there are two elements you might tell me. The first biggest one that we think of is that the ratio of the movie. So in the event that you create in 1 video, you have got to think about that transcribes into the other ones. But is there other, anything else you would kind of want to be aware of if you're going to be creating content for state, Instagram or Facebook
So is that all for production? You know, like a lot of people place a great deal of consideration in how things come together and just like what type of camera to use and so forth etc. But I believe it's like be elastic. Although we ready, once you're really doing the movie you have a script and have like this you're going to have things. They are like, you know and oh, this could be a great deal better when we did so, shoot variants. Simply shoot some variations like you've got time. Hey, maybe this will function better than that. And you also know, which can help you with the, the post production stage.
Or when we think of players, possibly Mohamed Sala, he is, that Liverpool is greatest player could possibly be hitting on scoring from United, I do not understand. Yeah, yeah, you can do different clips . But even talking about they adore, you understand, Liverpool, right. And, read more and also the behind it. Um, so I like to try and recognize a couple things. All these are of what would really that person that when he watches with video with bullet points. And two, I do research. Just like I want to go out there and also understand how well I know someone, I am like, what's going on out there? So I do some research on the internet trying to see if there is anything that is trending. Particularly when it's handling the topic available uh. So like for Liverpool, is there anything that's going on this will be in the information that would be applicable to, to the movie today?
And thus you must reinforce it. And, also that point when we were talking about your brother, it is like if you add one of those other elements that resembles, yeah, yeah, I like this video. You know, you are like, totally go from that point. That is where he will stay on just a bit longer. And if you get 20 seconds, if he will get to there and actually feel some kind of connection to the video, they will watch another moment, doesn't then result in more involvement on the movies as well. So they'd be more likely. And 12 remarks are seen by us. Yeah, absolutely. It is like as you are connecting with them and you're talking their language or however you are going to it, you're connecting with them on an emotional level and they feel part of something and they feel like obligated. It is like some thing that humanity feels bound to perform.
You know, that may be one of the things you could ever perform and until we do that, there is a good deal. And there are stages, like you mentioned, there is a stage of preparation, there is a point of production, there's a point of post production, then there's a stage for distribution. And every one of those stages are outright critical, uh, and they function in harmony to get your movie being seen. It's like you have articles and it can be shared by you but it needs to be changed. Yeah. Since the way that you view on Instagram is different. The best way to view Facebook and how you view on Youtube, how different, the way you see on, on Linkedin or Twitter. And so at the end of the day, what we will need to do would be to know how people consume content on this , that platform and earn content that would really operate. Uh, and that's, that's the huge difference. Now you can go and say, okay, I will take a portion of this. It is like you might have a 10 second video on youtube, however you're likely to only slice out possibly two minutes or three minutes on, on Facebook since it is going to perform a lot better that way.